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Start A Microgreens Business From Scratch

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  1. WELCOME

    Lesson 1: Introduction
  2. Lesson 2: Housekeeping
  3. Lesson 3: Equipment You’ll Need
  4. Lesson 4: Tips For Success
  5. SECTION 1: Business Plan Builder
    Lesson 1: Introduction
  6. Lesson 2: Understanding The Business Model
  7. Lesson 3: Understanding The Products
  8. Lesson 4: Understanding “The 3 Foundations”
  9. Lesson 5: Market Research Using Instagram
  10. Lesson 6: Market Research Using Google
  11. Lesson 7: How To Develop Your Competitive Edge
  12. Lesson 8: How To Project Your Profit
  13. SECTION 2: Set Up Your In-Home Farm
    Lesson 1: Introduction
  14. Lesson 2: Where To Set Up Your Grow Area
  15. Lesson 3: How To Set Up Your Rack
  16. Lesson 4: How To Set Up Your Lights
  17. Lesson 5: How To Set Up Your Misc. Equipment
  18. Lesson 6: How To Stay Fully Stocked Despite Supply Shortages
  19. SECTION 3: Growing 101
    Lesson 1: Introduction
  20. Lesson 2: The 4 Easiest & Most Profitable Crops
  21. Lesson 3: “The 10-Day Growth Cycle”
  22. Lesson 4: Soaking Seed
  23. Lesson 5: The Importance of Temperature & Humidity
  24. Lesson 6: The Basics of Watering
  25. Lesson 7: How To Harvest Your Crops
  26. Lesson 8: How To Create A Winning Product
  27. Lesson 9: Mastering Sunflower
  28. Lesson 10: The Secret To Improving The Yield of Any Microgreen
  29. BONUS: Watering Crash Course
    Lesson 1: Introduction
  30. Lesson 2: How To Top Water
  31. Lesson 3: How To Bottom Water
  32. Lesson 4: Preventing Overwatering
  33. Lesson 5: Preventing Underwatering
  34. SECTION 4: Practice Makes Perfect
    Lesson 1: Introduction
  35. Lesson 2: Plug n’ Play Software That Makes Growing Easy
  36. Lesson 3: Practice Order
  37. Lesson 4: Prepare Your Trays
  38. Lesson 5: Add Seed To Your Trays
  39. Lesson 6: Water Your Trays
  40. Lesson 7: Stack Your Trays
  41. Lesson 8: What To Look For Each Day of The “10-Day Growth Cycle”
  42. Lesson 9: Mist Your Trays Once Per Day
  43. Lesson 10: Put Your Trays Under The Lights
  44. Lesson 11: Bottom Water Your Trays
  45. Lesson 12: Harvest Your Crops
  46. Lesson 13: Weigh Your Product
  47. Lesson 14: Packaging Tips
  48. Lesson 15: Track Your Results In FarmWare
  49. Lesson 16: What To Do With Leftover Product
  50. Lesson 17: The Importance of Disinfecting Your Trays
  51. SECTION 5: Marketing
    Lesson 1: Introduction
  52. Lesson 1.1: Introduction to Marketing Tutorials (Virtual Farmers Market)
  53. Lesson 2: Marketing Basics 101
  54. Lesson 3: Choose Business Name
  55. Lesson 4: How To Use Canva
  56. Lesson 5: Logo Design (Canva Or Outsource)
  57. Lesson 6: Introduction To MicroFarmSites (Quick Tour)
  58. Lesson 7: Updating Your Business Information
  59. Lesson 8: Updating Your Personal Information
  60. Lesson 9: Company Billing Overview
  61. Lesson 10: Register domain
  62. Lesson 11: Connect Domain
  63. Lesson 12: Connect Stripe With MFS
  64. Lesson 13: Adding Your Products Into Micro Farm Sites
  65. Lesson 14: Editing Your Website Template
  66. Lesson 15: Your Website Customer Form
  67. Lesson 16: Edit Thank You Page Template
  68. Lesson 17: Updating Stripe Website Information TO New URL
  69. Lesson 18: Set Up Privacy Policy And Terms & Conditions
  70. Lesson 19: Update Links To Privacy Policy And T&C's
  71. Lesson 20: Update Form Submission Page URL
  72. Lesson 21: Add A Phone Number To Micro Farm Sites Account
  73. Lesson 22: Adding Your Phone Number To Your Website Pages
  74. Lesson 23: US Phone Number Verification
  75. Lesson 24: Set Up Email + Text Automations For Your Form
  76. Lesson 25: Reviewing Your Company Billing Transactions
  77. Lesson 26: Find All Your Form Submissions
  78. Lesson 27: Setting Up A Test Invoice
  79. Lesson 28: Sending An One Off Invoice To Your Customer
  80. Lesson 29: Creating A Recurring Subscription Invoice For Your Customer
  81. Lesson 30: Confirming Delivery Date With Customer After Payment
  82. Lesson 31: How To Process Refunds In Stripe
  83. Lesson 32: How To Auto Collect Payments From Your Website
  84. Lesson 33 MicroFarmSites Wrap Up
  85. Lesson 34: Set Up A Facebook Profile
  86. Lesson 35: Set Up Facebook Page
  87. Lesson 36: Publish Facebook profile post
  88. Lesson 37: Publish Facebook Page Post
  89. Lesson 38 Integrating Your Facebook Page With MicroFarm Sites
  90. Lesson 39: Using Local Facebook Groups To Get Customers
  91. Lesson 40 Setting Up Your Facebook Ad Account
  92. Lesson 41: Boost Facebook page post
  93. Lesson 42: Introduction To Facebook Ads
  94. Lesson 43: The Facebook Ads Dashboard
  95. Lesson 44 Different Facebook Ad Campaigns
  96. Lesson 45 Setting Up Your First Traffic Facebook Ad Campaign
  97. Lesson 46: Setting Up Messages Facebook Ad Campaigns
  98. Lesson 47: Setting Up A Lead Generation Micro Variety Pack Campaign
  99. Lesson 48: Download Your Lead Generation Leads From Facebook
  100. Lesson 49: Adding Your Lead Ad Leads Into Micro Farm Sites
  101. MARKETING - ADVANCED
    Lesson 1: Add Testimonials To Website Page
  102. Lesson 2: Update Favicon
  103. Lesson 3: Introduction To Advanced Facebook Ads
  104. Lesson 4: Traffic Campaign With Multiple Targeting Options
  105. Lesson 5: Setup & Install Your Pixel
  106. Lesson 6: Setting Up Custom Conversions
  107. Lesson 7: Setting Up A Facebook Conversions Campaign
  108. Lesson 8: Setting Up Reporting Columns
  109. Marketing - Bonus Training
    Marketing Bonus Lesson 1
  110. SECTION 6: Grow To Order
    Lesson 1: Introduction
  111. Lesson 2: Using FarmWare To Fulfill Your Order
  112. Lesson 3: How To Make A Professional-Looking Label
  113. Lesson 4: How To Increase Your Customer Lifetime Value
  114. SECTION 7: Simple Delivery
    Lesson 1: Introduction
  115. Lesson 2: Strategizing Your Deliver Routes
  116. Lesson 3: How To Store Your Product During Deliveries
  117. Lesson 4: The Best Time To Deliver
  118. Lesson 5: How To Communicate With Your Customers
  119. Lesson 6: What To Do If Someone Requests A Refund
  120. SECTION 8: Optimize Your Farm
    Lesson 1: Introduction
  121. Lesson 2: Identifying The Weakest Link
  122. Lesson 3: How To Save Time
  123. Lesson 4: How To Cut Costs
  124. Lesson 5: How To Leverage Surveys
  125. Conclusion
    Lesson 1: Congratulations
  126. Lesson 2: What’s Next?

Video Transcription

The first thing you’ll want to do is gather all the materials you need: 

  • A bale of soil. We recommend PRO-MIX HP or MP. The HP is the non-organic version, which is what we have here and then there’s also the organic version, which is PRO-MIX MP. 
  • The next thing you’ll need is your fertilizer. We recommend Gaia Green All-Purpose fertilizer 4-4-4. 
  • You want a large container to be able to mix your soil in and break up the bale
  • A hose for water, 
  • Your filling flats, 
  • And a pre-measured container to fill your flats. 

So, the first step is you want to break open your bale of soil. Now, we’re going to get our hands a little messy. So, you want to break this up and put it in the bin. So, this is going to take a while. So, we often recommend, if you’re doing a lot of this as you scale to get the electric tiller that will actually break up with tines this soil and it’ll save you a ton of time. 

So, the next thing you’re going to want to do after breaking up the bale is add the fertilizer. And just so you guys know, I’m just breaking up enough for one trade but usually, it’s better and more efficient to break up a whole bale at a time. So, you want to have your Gaia Green Fertilizer pre-measured. So, you’re going to want to–and as you can see, it’s dusty but you’re going to want to measure 40 grams per gallon or 1700 grams per full bale. So, we’re going to add this in. 

Next step is to mix it up. So, you want that fertilizer nice and even. The more even it is, the better growth you’re going to get in your trays. At the same time as you’re mixing it in, you’ll want to add a little bit of moisture so that the trays will wet better. You want to add some moisture, mix it in. This is the messy part of farming, but sometimes the best part because you get to work with your hands and dirt and it’s very satisfying. 

Now that we added some moisture in, the next step is to take your flat and fill it up. But I’m just going to move this out of the way just to give us some space to work with. So, we got our flat here. This container is 4.8 liters. This is what I recommend. If you can find a container that’s this size then it’ll be perfect for filling this flat evenly. So, it’s very efficient if you can have one flat filled with one container because then you don’t have to do multiple dunks or re-measuring. This fits one flat. 

Once you pour the soil in, you want to even it out. And if it gets a little messy, don’t worry, that’s totally normal. We just want to get it as even as possible here. The last step is to flatten it with an empty tray. Now, you have a perfect tray of soil ready to be seeded for microgreens. 

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